By Ankush Chibber, 09-Jan-2012
Maker of the Priya and Priya Gold brands of biscuits, Kolkata-based Priya Food Products is set to enter India’s packaged soy food products market.
Priya Food Products targets India's processed soya market
The company announced last week that it would enter the market first with packaged soy bean chunks, to be branded as Priya Soya, which would be initially be sold in West Bengal, Bihar, Jharkhand and Orissa.
According to the statement, the company has set up a soy manufacturing plant in Dhulagarh Food Park near Kolkata, which would this month start producing 3,000 tonnes of soy chunks per annum.
Priya Food Products managing director, G P Agarwal, told local media recently that it expected to get 25% of the market share in the first year of its operations thanks to growing demand in eastern India
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