By Ankush Chibber, 30-Jan-2012
Easy availability and a growing interest in fitness trends see about 78% of adolescents in urban India consume at least one type of dietary supplement, a survey by the Associated Chambers of Commerce and Industry (ASSOCHAM) said.
High consumption levels of dietary supplements among young, urban Indians
The survey was conducted by the apex body with a social goal to shed light on Indian children becoming overly obsessed by substances that promise to boost energy, appearance, performance, immunity and overall health.
However, it also inadvertently shed light on consumption patterns of adolescents in Indian cities, revealing a majority of them consume at least one type of dietary supplement such as pills, energy drinks, and high protein supplements.
The survey put a figure on this consumption pattern revealing that on an average, respondents spend between 2,000 (US$40) to 4,000 (US$80) rupees per month on dietary supplements.
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