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| Amul eyes growth at home and abroad |
By Poorna Rodrigo 2,Sept 2014 | 2 September 2014
Indian dairy giant Amul is gearing up for growth. The company is preparing a push into the value-added nutraceuticals sector in India while, further afield, the co-operative intends to expand in the US and start manufacturing in Europe and Singapore by early 2016. Newly-appointed managing director Dr K Rathnam speaks to just-food about Amul's future.
just-food: Upon your appointment as managing director, Amul said your focus is going to be "new technology, establishing start-ups abroad and new products". Could you elaborate what action will be taken?
Dr K Rathnam: Where new technology is concerned, I am planning to recover excess proteins from skimmed milk. Fractionation of proteins for higher bio-availability formulations, technological development for lactoferrin isolation and introducing the latest technologic processes in cheese processing are just a few [projects] to name.
just-food: Upon your appointment as managing director, Amul said your focus is going to be "new technology, establishing start-ups abroad and new products". Could you elaborate what action will be taken?
Dr K Rathnam: Where new technology is concerned, I am planning to recover excess proteins from skimmed milk. Fractionation of proteins for higher bio-availability formulations, technological development for lactoferrin isolation and introducing the latest technologic processes in cheese processing are just a few [projects] to name.
When it comes to new products, we are working on developing nutraceutical products - low-cost nutritional products for malnourished children, value added products. We are also hoping to expand the bakery products line.
Establishing start-ups abroad is another area I am looking at. We have already established a contract manufacturing unit in the USA for the manufacturing and marketing of Amul products in USA and other countries. A similar kind of mechanism would be set up in Europe, Singapore.
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