By Divya Sathyanarayanan | 02 January 2015, 7:55 AM IS
MUMBAI: Dabur scion Amit Burman's Lite Bite Foods plans to launch a premium dining brand American Tandoor.
The restaurant chain, which will serve Indian cuisine in an American way, will debut in June next year and the first outlet will be a 250 seater, spread over 5,500 square feet, in one of the biggest malls in Washington DC Tysons Corner Centre with an investment of around Rs 10 crore. Lite Bite Foods will invest over Rs 100 crore in the next two-three years through internal accruals to grow its existing portfolio of brands in India and overseas.
"It's a big-ticket investment for us and we plan to expand the brand in America as it has a lot of potential and their food consumption habit is incredible," Rohit Aggarwal, director of Lite Bite Foods, told ET. "If the concept does well, it's easy to open even 200 outlets there, as the market provides easy scalability."
Lite Bite already operates restaurant chains such as Punjab Grill, Bakers Street and Street Foods by Punjab Grill in India.
source
The restaurant chain, which will serve Indian cuisine in an American way, will debut in June next year and the first outlet will be a 250 seater, spread over 5,500 square feet, in one of the biggest malls in Washington DC Tysons Corner Centre with an investment of around Rs 10 crore. Lite Bite Foods will invest over Rs 100 crore in the next two-three years through internal accruals to grow its existing portfolio of brands in India and overseas.
"It's a big-ticket investment for us and we plan to expand the brand in America as it has a lot of potential and their food consumption habit is incredible," Rohit Aggarwal, director of Lite Bite Foods, told ET. "If the concept does well, it's easy to open even 200 outlets there, as the market provides easy scalability."
Lite Bite already operates restaurant chains such as Punjab Grill, Bakers Street and Street Foods by Punjab Grill in India.
source
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