By Ankush Chibber, 21-Dec-2011
Coca-Cola India has set up a division to innovate, sell and distribute juices, energy and powder drinks in order to garner a higher share of the growing non-fizzy drinks market in India.
According to Coke spokesperson Kamlesh Sharma, the new division will lean on the existing supply chain infrastructure and capabilities in manufacturing plants, depots and other backend infrastructure to source its supplies and service the markets.
“Work has progressed within the new vertical on appropriate sales routines, processes and practices. It will be operationalized in phases across different geographies in India over 2012-2014 and will cover all markets,” he told FoodNavigator-Asia.com .....read more
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