Wednesday, December 19, 2012 08:00 IST
Diet Pepsi is changing its sweetener as it embarks on a major rebranding scheduled for January.
According to AP, the change seems to be coming in as PepsiCo Inc. has been continuously losing market share to rival companies over the last few years.
As a result of the change, cans of Diet Pepsi in the US now list a mix of two artificial sweeteners, instead of just aspartame, which is sensitive to heat and breaks down easily.
Now, in addition to aspartame, cans of Diet Pepsi list acesulfame potassium as an ingredient. The ingredient is often used in combination with other artificial sweeteners and can be found in a wide range of foods including baked goods, chewing gum and gelatin desserts
source
Diet Pepsi is changing its sweetener as it embarks on a major rebranding scheduled for January.According to AP, the change seems to be coming in as PepsiCo Inc. has been continuously losing market share to rival companies over the last few years.
As a result of the change, cans of Diet Pepsi in the US now list a mix of two artificial sweeteners, instead of just aspartame, which is sensitive to heat and breaks down easily.
Now, in addition to aspartame, cans of Diet Pepsi list acesulfame potassium as an ingredient. The ingredient is often used in combination with other artificial sweeteners and can be found in a wide range of foods including baked goods, chewing gum and gelatin desserts
source
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