By Ankush Chibber, 09-Jan-2012
After being put on the backburner in October last year, it appears that the joint venture between Nestlé and Coca-Cola for the ready-to-drink (RTD) tea segment in India has been put permanently on ice.
Nestea fails to brew interest in India
FoodNavigator-Asia reported in October last year that the Indian units of the two multinational companies had delayed the nationwide rollout of Nestea, a RTD iced tea.
It now appears that Nestea may not see the Indian market after Nestlé said in a January 6 statement that the companies had agreed to focus the scope of their joint venture, Beverage Partners Worldwide, only on Europe and Canada.
“In all other territories the joint venture will be phased out in a transition to be completed by the end of 2012 subject to any regulatory approval,” the company said in the statement. .....read more
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